El surtido como variable de agrupación en la distribución de cerámica y materiales de construcción en España
- Mollá Descals, Alejandro
- Ruiz Molina, María Eugenia
- Vallet Bellmunt, Teresa María
- Ayala Calvo, Juan Carlos (coord.)
Éditorial: Universidad de La Rioja
ISBN: 84-690-3573-8
Année de publication: 2007
Type: Chapitre d'ouvrage
Résumé
ABSTRACT Classifying is essential for understanding the situation of the commercial distribution and analyzing its evolution. In the present paper we study the distribution of ceramics and building materials in Spain and we propose a classification based on a cluster analysis validated both internally and externally. As a result, we have obtained three clusters of distributors that present significant differences regarding their assortment, business areas, resources and results obtained.