FINANCES EMPRE
Departament
National University of Singapore
Singapur, SingapurPublicaciones en colaboración con investigadores/as de National University of Singapore (2)
2023
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Metaverse marketing: How the metaverse will shape the future of consumer research and practice
Psychology and Marketing, Vol. 40, Núm. 4, pp. 750-776
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“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy
International Journal of Information Management, Vol. 71