FINANCES EMPRE
Departament
University of Georgia
Athens, Estados UnidosPublicaciones en colaboración con investigadores/as de University of Georgia (2)
2023
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Metaverse marketing: How the metaverse will shape the future of consumer research and practice
Psychology and Marketing, Vol. 40, Núm. 4, pp. 750-776
2022
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Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
International Journal of Information Management, Vol. 66