Publicaciones en colaboración con investigadores/as de Instituto Tecnológico y de Estudios Superiores de Monterrey (5)

2023

  1. Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets

    Asia Pacific Journal of Marketing and Logistics, Vol. 35, Núm. 11, pp. 2748-2764

  2. The role of artificial intelligence in improving the omnichannel customer experience

    International Journal of Retail and Distribution Management, Vol. 51, Núm. 9-10, pp. 1174-1194

2022

  1. Do Consumers Really Care about Aspects of Corporate Social Responsibility When Developing Attitudes toward a Brand?

    Journal of Global Marketing, Vol. 35, Núm. 3, pp. 193-207

  2. The role of market orientation and innovation capability in export performance of small- and medium-sized enterprises: a Latin American perspective

    Multinational Business Review, Vol. 30, Núm. 2, pp. 289-312

2021

  1. Multichannel integration through innovation capability in manufacturing SMEs and its impact on performance

    Journal of Business and Industrial Marketing, Vol. 37, Núm. 1, pp. 115-127