Comercialització i Investigació de Mercats
Departament
Virginia Tech - Wake Forest University
Blacksburg, Estados UnidosPublicaciones en colaboración con investigadores/as de Virginia Tech - Wake Forest University (2)
2022
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Explaining the willingness of consumers to bring their own reusable coffee cups under the condition of monetary incentives
Journal of Retailing and Consumer Services, Vol. 66
2021
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Advance booking across channels: The effects on dynamic pricing
Tourism Management, Vol. 86