Publicaciones en colaboración con investigadores/as de Pontífica Universidad Javeriana (4)

2023

  1. Consequences of xenocentrism and ethnocentrism on brand image of Starbucks: moderating effects of national culture and perceived brand globalness between Colombia and Spain

    Cross Cultural and Strategic Management, Vol. 30, Núm. 2, pp. 348-374

2021

  1. Breaking the barriers of animosity: innovation in business models as a positioning strategy

    Heliyon, Vol. 7, Núm. 7

2020

  1. Ethnocentrism at the coffee shop industry: A study of starbucks in developing countries

    Journal of Open Innovation: Technology, Market, and Complexity, Vol. 6, Núm. 4, pp. 1-20

  2. Purchase intention and purchase behavior online: A cross-cultural approach

    Heliyon, Vol. 6, Núm. 6