Publicaciones en colaboración con investigadores/as de Universidad Carlos III de Madrid (3)

2006

  1. Assessing the impact of temporary retail price discounts intervals using SVM semiparametric regression

    International Review of Retail, Distribution and Consumer Research, Vol. 16, Núm. 2, pp. 181-197

  2. Evaluating temporary retail price discounts using semiparametric regression

    Journal of Product and Brand Management, Vol. 15, Núm. 1, pp. 73-80

  3. Using daily store-level data to understand price promotion effects in a semiparametric regression model

    Journal of Retailing and Consumer Services, Vol. 13, Núm. 3, pp. 193-204