COMER.INVE.MER
Departament
José Luis
Rojo Alvarez
Publicaciones en las que colabora con José Luis Rojo Alvarez (4)
2008
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Using Support Vector Semiparametric Regression to estimate the effects of pricing on brand substitution
International Journal of Market Research, Vol. 50, Núm. 4, pp. 533-557
2006
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Assessing the impact of temporary retail price discounts intervals using SVM semiparametric regression
International Review of Retail, Distribution and Consumer Research, Vol. 16, Núm. 2, pp. 181-197
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Evaluating temporary retail price discounts using semiparametric regression
Journal of Product and Brand Management, Vol. 15, Núm. 1, pp. 73-80
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Using daily store-level data to understand price promotion effects in a semiparametric regression model
Journal of Retailing and Consumer Services, Vol. 13, Núm. 3, pp. 193-204