Publicaciones en las que colabora con José Luis Rojo Alvarez (4)

2008

  1. Using Support Vector Semiparametric Regression to estimate the effects of pricing on brand substitution

    International Journal of Market Research, Vol. 50, Núm. 4, pp. 533-557

2006

  1. Assessing the impact of temporary retail price discounts intervals using SVM semiparametric regression

    International Review of Retail, Distribution and Consumer Research, Vol. 16, Núm. 2, pp. 181-197

  2. Evaluating temporary retail price discounts using semiparametric regression

    Journal of Product and Brand Management, Vol. 15, Núm. 1, pp. 73-80

  3. Using daily store-level data to understand price promotion effects in a semiparametric regression model

    Journal of Retailing and Consumer Services, Vol. 13, Núm. 3, pp. 193-204