Faculty of Economics
Faculty
Pontífica Universidad Javeriana
Bogotá, ColombiaPublications in collaboration with researchers from Pontífica Universidad Javeriana (7)
2023
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Consequences of xenocentrism and ethnocentrism on brand image of Starbucks: moderating effects of national culture and perceived brand globalness between Colombia and Spain
Cross Cultural and Strategic Management, Vol. 30, Núm. 2, pp. 348-374
2021
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Breaking the barriers of animosity: innovation in business models as a positioning strategy
Heliyon, Vol. 7, Núm. 7
2020
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Ethnocentrism at the coffee shop industry: A study of starbucks in developing countries
Journal of Open Innovation: Technology, Market, and Complexity, Vol. 6, Núm. 4, pp. 1-20
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Purchase intention and purchase behavior online: A cross-cultural approach
Heliyon, Vol. 6, Núm. 6
2018
2016
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Massive Open Online Courses for IFRS education: a point of view of Spanish Accounting Educators
2ND INTERNATIONAL CONFERENCE ON HIGHER EDUCATION ADVANCES,HEAD'16
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Massive open online courses in higher education: A data analysis of the MOOC supply
Intangible Capital, Vol. 12, Núm. 5, pp. 1401-1450