Publicaciones en colaboración con investigadores/as de Hong Kong Polytechnic University (4)

2024

  1. Individuals' materialism and brand rituals and traditions as drivers of luxury brand love on social media

    Journal of Consumer Behaviour, Vol. 23, Núm. 4, pp. 1820-1831

2021

  1. Why and how to use enterprise social media platforms: The employee's perspective

    Journal of Business Research, Vol. 137, pp. 517-526

2020

  1. Predicting motivational outcomes in social entrepreneurship: Roles of entrepreneurial self-efficacy and situational fit

    Journal of Business Research, Vol. 121, pp. 209-222

  2. Work-life management for workforce maintenance: A qualitative comparative study

    Journal of Business Research, Vol. 121, pp. 329-337