Faculty of Economics
Faculty
Universidad Católica del Norte
Antofagasta, ChilePublications in collaboration with researchers from Universidad Católica del Norte (1)
2023
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Influencers who most engage on Instagram. The effect of their expertise, taste leadership and opinion leadership on their followers’ behavioural intentions
Management Letters / Cuadernos de Gestión, Vol. 23, Núm. 2, pp. 7-20