Publicaciones en colaboración con investigadores/as de Aalborg University (5)

2023

  1. Cognitive load during planned and unplanned virtual shopping: Evidence from a neurophysiological perspective

    International Journal of Information Management, Vol. 72

  2. Higher levels of narrativity lead to similar patterns of posterior EEG activity across individuals

    Frontiers in Human Neuroscience, Vol. 17

  3. Motivation in the metaverse: A dual-process approach to consumer choices in a virtual reality supermarket

    Frontiers in Neuroscience, Vol. 17

  4. The Role of Stimuli-Driven and Goal-Driven Attention in Shopping Decision-Making Behaviors—An EEG and VR Study

    Brain Sciences, Vol. 13, Núm. 6

2022

  1. EEG theta and N400 responses to congruent versus incongruent brand logos

    Scientific Reports, Vol. 12, Núm. 1