MARCELO
ROYO VELA
CATEDRÁTICO/A DE UNIVERSIDAD
Universidad Tecnológica Equinoccial
Quito, EcuadorPublicacions en col·laboració amb investigadors/es de Universidad Tecnológica Equinoccial (3)
2023
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Effects of heritage on destination image: multi-method research based on an appraisal approach to emotional response in-situ
Journal of Heritage Tourism, Vol. 18, Núm. 4, pp. 531-555
2022
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Deconstructing the Emotional and Cognitive Response to Cultural Heritage: A Virtual Reality Experiment
Smart Innovation, Systems and Technologies
2021
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Experimenting Through Neuromarketing to Measure the Impact of Spanish Cultural Heritage
Smart Innovation, Systems and Technologies