MARCELO
ROYO VELA
CATEDRÁTICO/A DE UNIVERSIDAD
Mónica
Pérez Sánchez
Publicaciones en las que colabora con Mónica Pérez Sánchez (1)
2022
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Downward price-based luxury brand line extension: effects on premium luxury buyer's perception and consequences on buying intention and brand loyalty
European Research on Management and Business Economics, Vol. 28, Núm. 3, pp. 61-70