MARCELO
ROYO VELA
CATEDRÁTICO/A DE UNIVERSIDAD
Leonardo
Ortegón Cortázar
Publicacións nas que colabora con Leonardo Ortegón Cortázar (6)
2023
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The Effects of the Biophilic Atmosphere on Hedonic Value, Utilitarian Value, and Customer Loyalty
Sustainability (Switzerland), Vol. 15, Núm. 23
2019
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Nature in malls: Effects of a natural environment on the cognitive image, emotional response, and behaviors of visitors
European Research on Management and Business Economics, Vol. 25, Núm. 1, pp. 38-47
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Sensory motivations within children’s concrete operations stage: Differences in preferences and recall
British Food Journal, Vol. 121, Núm. 4, pp. 910-925
2017
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Attraction factors of shopping centers: Effects of design and eco-natural environment on intention to visit
European journal of management and business economics, Vol. 26, Núm. 2, pp. 199-219
2015
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Brand image and lexicographic analysis: an application to shopping malls
Management Letters / Cuadernos de Gestión, Vol. 15, Núm. 2, pp. 143-162
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Comportamiento del consumidor infantil: recordación y preferencia de atributos sensoriales de marcas y productos para la lonchera en niños de Bogotá
Poliantea, Vol. 11, Núm. 20, pp. 39-64