Publicaciones en colaboración con investigadores/as de Universidad Católica de la Santísima Concepción (4)

2024

  1. Information management in social media to promote engagement and physical activity behavior

    International Journal of Information Management, Vol. 78

2020

  1. The effectiveness of advertising alcohol products in sports sponsorship

    Psychology and Marketing, Vol. 37, Núm. 4, pp. 556-563

2019

  1. Influence of perceived and effective congruence on recall and purchase intention in sponsored printed sports advertising: An eye-tracking application

    International Journal of Sports Marketing and Sponsorship, Vol. 20, Núm. 4, pp. 617-633

2016

  1. Influencia de la website sobre el patrocinio: segmentación PLS-POS

    Revista de psicología del deporte, Vol. 25, Núm. 1, pp. 55-58