CARLA
RUIZ MAFE
CATEDRÀTIC/A D'UNIVERSITAT
MARIA ISABEL
SANCHEZ GARCIA
TITULAR D'UNIVERSITAT
Publications by the researcher in collaboration with MARIA ISABEL SANCHEZ GARCIA (1)
2017
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Determinants of customer retention in virtual environments. The role of perceived risk in a tourism services context
Spanish journal of marketing-ESIC, Vol. 21, Núm. 2, pp. 131-145