Publicaciones en colaboración con investigadores/as de Universidad de Almería (4)

2015

  1. Key Elements in Building Relationships in the Higher Education Services Context

    Journal of Promotion Management, Vol. 21, Núm. 4, pp. 475-491

2014

  1. ANALYSING GRADUATES' MARKET HETEROGENEITY IN HIGHER EDUCATION: AN EMPIRICAL APPROACH BASED ON A RELATIONAL MODEL

    INTED2014: 8TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE

2012

  1. ICT USAGE IN HIGHER EDUCATION: PROPOSITION OF A RELATIONAL MODEL

    INTED2012: INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE

2010

  1. La percepción de valor en el ámbito universitario: determinantes y efectos sobre la satisfacción y lealtad de los egresados

    XXII Congreso Nacional de Marketing: Oviedo, del 22 al 24 septiembre de 2010 (ESIC Editorial), pp. 152