Publications in collaboration with researchers from Universidad de Almería (4)

2015

  1. Key Elements in Building Relationships in the Higher Education Services Context

    Journal of Promotion Management, Vol. 21, Núm. 4, pp. 475-491

2014

  1. ANALYSING GRADUATES' MARKET HETEROGENEITY IN HIGHER EDUCATION: AN EMPIRICAL APPROACH BASED ON A RELATIONAL MODEL

    INTED2014: 8TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE

2012

  1. ICT USAGE IN HIGHER EDUCATION: PROPOSITION OF A RELATIONAL MODEL

    INTED2012: INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE

2010

  1. La percepción de valor en el ámbito universitario: determinantes y efectos sobre la satisfacción y lealtad de los egresados

    XXII Congreso Nacional de Marketing: Oviedo, del 22 al 24 septiembre de 2010 (ESIC Editorial), pp. 152