Publicaciones en colaboración con investigadores/as de Universidad Católica de la Santísima Concepción (5)

2023

  1. How to Improve Sports Fans' Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach

    Physical Culture and Sport, Studies and Research, Vol. 100, Núm. 1, pp. 61-74

2020

  1. Facebook commerce usage intention: a symmetric and asymmetric approach

    Information Technology and Management, Vol. 21, Núm. 3, pp. 145-156

2019

  1. Brand image transfer from team to sponsor: How effective is it to sponsor a football team with little success?

    International Journal of Sport Management and Marketing, Vol. 19, Núm. 5-6, pp. 371-388

2017

  1. Online Sport Event Consumers: Attitude, E-Quality and E- Satisfaction

    Journal of Theoretical and Applied Electronic Commerce Research, Vol. 12, Núm. 2, pp. 54-70

2016

  1. Análisis cualitativo comparativo de la lealtad en servicios públicos deportivos

    Revista de psicología del deporte, Vol. 25, Núm. 1, pp. 69-72