MARIO
ALGUACIL JIMENEZ
AYUDANTE DOCTOR/A
Universidad Católica de la Santísima Concepción
Concepción, ChilePublicaciones en colaboración con investigadores/as de Universidad Católica de la Santísima Concepción (5)
2023
-
How to Improve Sports Fans' Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach
Physical Culture and Sport, Studies and Research, Vol. 100, Núm. 1, pp. 61-74
2020
-
Facebook commerce usage intention: a symmetric and asymmetric approach
Information Technology and Management, Vol. 21, Núm. 3, pp. 145-156
2019
-
Brand image transfer from team to sponsor: How effective is it to sponsor a football team with little success?
International Journal of Sport Management and Marketing, Vol. 19, Núm. 5-6, pp. 371-388
2017
-
Online Sport Event Consumers: Attitude, E-Quality and E- Satisfaction
Journal of Theoretical and Applied Electronic Commerce Research, Vol. 12, Núm. 2, pp. 54-70
2016
-
Análisis cualitativo comparativo de la lealtad en servicios públicos deportivos
Revista de psicología del deporte, Vol. 25, Núm. 1, pp. 69-72