Publicaciones en colaboración con investigadores/as de Lithuanian Sports University (3)

2021

  1. Creation of a brand model through SEM to predict users’ loyalty and recommendations regarding a public sports service

    Heliyon, Vol. 7, Núm. 6

2020

  1. Be congruent and I will be loyal: the case of sport services

    Sport in Society, Vol. 23, Núm. 2, pp. 234-248

2018

  1. The importance of the services brand in predicting loyalty and word of mouth

    Engineering Economics, Vol. 29, Núm. 4, pp. 446-454