MARIA HUERTAS
GONZALEZ SERRANO
AYUDANTE DOCTOR/A
Universidad Internacional de Valencia
Valencia, EspañaPublicacións en colaboración con investigadores/as de Universidad Internacional de Valencia (5)
2024
2023
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The effect of perceived quality and customer engagement on the loyalty of users of Spanish fitness centres
Academia Revista Latinoamericana de Administracion, Vol. 36, Núm. 4, pp. 445-462
2021
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Credibility to attract, trust to stay: The mediating role of trust in improving brand congruence in sports services
European Journal of International Management, Vol. 15, Núm. 2-3, pp. 231-246
2020
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The Rise of Social Media in Sport: A Bibliometric Analysis
International Journal of Innovation and Technology Management, Vol. 17, Núm. 6
2019
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Sporting habits of urban runners: Classification according to their motivation
International Journal of Environmental Research and Public Health, Vol. 16, Núm. 24