MARIA HUERTAS
GONZALEZ SERRANO
AYUDANTE DOCTOR/A
Universidad de Chile
Santiago de Chile, ChilePublicaciones en colaboración con investigadores/as de Universidad de Chile (2)
2022
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How are fans teams’ consumption behaviors impacted by their federations’ innovativeness perceived organizational legitimacy
Sport in Society, Vol. 25, Núm. 8, pp. 1545-1564
2021
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Alcohol versus sponsorship: effectiveness in sports posters
British Food Journal, Vol. 123, Núm. 7, pp. 2398-2413