MARIA LUISA
ANDREU SIMO
CATEDRÁTICO/A DE UNIVERSIDAD
MARTINA
GONZALEZ-GALLARZA GRANIZO
CATEDRÁTICO/A DE UNIVERSIDAD
Publicaciones en las que colabora con MARTINA GONZALEZ-GALLARZA GRANIZO (3)
2015
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Application of service dominant logic to the medical device industry
International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing, Vol. 12, Núm. 3, pp. 207-235
2014
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Emotions and visitors’ satisfaction at a museum
International Journal of Culture, Tourism, and Hospitality Research, Vol. 8, Núm. 4, pp. 420-431
2012
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THE EFFECT OF CULTURE ON EDUCATIONAL METHODOLOGIES IN INTERNATIONAL BUSINESS PROGRAMS: AN APPLICATION TO THE IMBA PROGRAM
INTED2012: INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE