MARTINA
GONZALEZ-GALLARZA GRANIZO
CATEDRÁTICO/A DE UNIVERSIDAD
Universidad de Almería
Almería, EspañaPublicaciones en colaboración con investigadores/as de Universidad de Almería (11)
2023
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Defining and Measuring Customer Value: Some Reflections and New Perspectives
Journal of Creating Value, Vol. 9, Núm. 1, pp. 27-45
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Reviewing Experiential Value in the Arts
International Journal of Arts Management, Vol. 26, Núm. 1, pp. 29-42
2022
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Active and Reactive Value Dimensions: A Dynamic-Based Perspective in the Hotel Sector
Journal of Hospitality and Tourism Research, Vol. 46, Núm. 7, pp. 1436-1473
2020
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Adding dynamicity to consumer value dimensions: An exploratory approach to intrinsic values and value outcomes in the hotel industry
International Journal of Contemporary Hospitality Management, Vol. 32, Núm. 2, pp. 853-870
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How students’ perceive value of the higher education experience during the coronavirus 19 crisis?
EDULEARN20 Proceedings: 12th International Conference on Education and New Learning Technologies (July 6th-7th, 2020, Online)
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The Inter-Variable Perspective on Consumer Value Research A Personal Documented View
VALUE IN MARKETING: RETROSPECTIVE AND PERSPECTIVE STANCE (ROUTLEDGE), pp. 90-125
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The Intra-Variable Perspective on Value Research A Personal Documented View
VALUE IN MARKETING: RETROSPECTIVE AND PERSPECTIVE STANCE (ROUTLEDGE), pp. 42-89
2019
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CROSS FERTILIZATION BETWEEN PSYCHOLOGY AND MARKETING: INSIGHTS ON CONSUMER VALUE MEASURES THROUGH AN IN-CLASS EXERCISE WITH MASTER STUDENTS
12TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION (ICERI 2019)
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The inter-variable perspective on consumer value research: A personal documented view
Value in Marketing: Retrospective and Perspective Stance (Taylor and Francis), pp. 90-125
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The intra-variable perspective on value research: A personal documented view
Value in Marketing: Retrospective and Perspective Stance (Taylor and Francis), pp. 42-89
2018
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STUDENTS AS TEACHERS: EXPLORING MASTER'S STUDENTS CAPABILITIES ON INDUCTIVE KNOWLEDGE ON CONSUMER BEHAVIOUR
11TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION (ICERI2018)