MARTINA
GONZALEZ-GALLARZA GRANIZO
CATEDRÁTICO/A DE UNIVERSIDAD
University of Rennes 1
Rennes, FranciaPublicaciones en colaboración con investigadores/as de University of Rennes 1 (1)
2023
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Live streaming shopping as a new retail format: insights from a qualitative study of consumers and retailers
International Journal of Retail and Distribution Management, Vol. 51, Núm. 9-10, pp. 1313-1351