FRANCISCO MIGUEL
IVORRA PEREZ
PROF. PERMANENTE LABORAL PPL
Universitat d'Alacant
Alicante, EspañaPublikationen in Zusammenarbeit mit Forschern von Universitat d'Alacant (6)
2015
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How can Spanish toy manufacturers achieve intercultural competence in English? A contrastive study of Spanish and U.S. business websites
CLINA: an interdisciplinary journal of translation, interpreting and intercultural communication, Vol. 1, Núm. 2, pp. 87-97
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The impact of cultural dimensions on the engagement markers of Spanish, British and US toy selling websites
A Multidisciplinary Approach to Service Encounters (Brill), pp. 141-163
2014
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Competitiveness vs cooperation: An intercultural pragmatic analysis applied to the discourse of spanish and british business websites
Comunicación, cognición, cibernétic@: actas
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Cultural values and digital discourse: An intercultural communication approach to the transactional discourse of spanish and us sales websites
Journal of Intercultural Communication
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Cultural values and digital discourse: An intercultural communication approach to the transactional discourse of spanish and us sales websites
Journal of Intercultural Communication
2009
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La dimensión cultural del contexto y su influencia en las estrategias comunicativas del lenguaje que dan expresión a las páginas web de negocios en inglés y en español
Languages for business: a global approach: seminar proceedigs, Ávila, Spain 2009