Publicaciones en colaboración con investigadores/as de Universidad Católica de la Santísima Concepción (25)

2024

  1. Information management in social media to promote engagement and physical activity behavior

    International Journal of Information Management, Vol. 78

  2. PREDICTING LOYALTY AND WORD-OF-MOUTH AT A SPORTS EVENT THROUGH A STRUCTURAL MODEL AND POSTERIORI UNOBSERVED SEGMENTATION

    Event Management, Vol. 28, Núm. 3, pp. 401-419

  3. Self-Reported and Electroencephalogram Responses to Evaluate Sponsorship Congruence Efficacy

    Journal of Neuroscience, Psychology, and Economics, Vol. 17, Núm. 1, pp. 46-61

2023

  1. Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study

    International Journal of Sports Marketing and Sponsorship, Vol. 24, Núm. 2, pp. 221-240

  2. Sports entrepreneurship during COVID-19: Technology as an ally to maintain the competitiveness of small businesses

    Technological Forecasting and Social Change, Vol. 187

2022

  1. Should a family firm communicate their family identity and country of origin? A cross-cultural study from Chile and Spain

    International Journal of Emerging Markets, Vol. 17, Núm. 3, pp. 725-746

2021

  1. Entrepreneurial ecosystems, knowledge spillovers, and their embeddedness in the sport field: a bibliometric and content analysis

    Knowledge Management Research and Practice, Vol. 19, Núm. 1, pp. 65-83

  2. How to empower women's entrepreneurship? An analysis of women's sport employment and contextual variables in European Union countries using a fuzzy approach

    Journal of Intelligent and Fuzzy Systems, Vol. 40, Núm. 2, pp. 1739-1749

  3. The effect of quality and leverage on the image transfer model: the moderating role of involvement

    International Journal of Sports Marketing and Sponsorship, Vol. 22, Núm. 2, pp. 353-368

2020

  1. Editorial: The Management of Emotions in Sports Organizations

    Frontiers in Psychology

  2. Impact of lifestyle oriented-motivation and corporate social responsibility on multiadventure sports firms´ performance

    International Entrepreneurship and Management Journal, Vol. 16, Núm. 3, pp. 935-959

  3. Management, marketing and economy in sports organizations

    Sport in Society

2019

  1. Brand image transfer from team to sponsor: How effective is it to sponsor a football team with little success?

    International Journal of Sport Management and Marketing, Vol. 19, Núm. 5-6, pp. 371-388

  2. Congruence and placement in sponsorship: An eye-tracking application

    Physiology and Behavior, Vol. 200, pp. 159-165

  3. Influence of perceived and effective congruence on recall and purchase intention in sponsored printed sports advertising: An eye-tracking application

    International Journal of Sports Marketing and Sponsorship, Vol. 20, Núm. 4, pp. 617-633

  4. Key determinants on non-governmental organization's financial sustainability: A case study that examines 2018 FIFA foundation social festival selected participants

    Sustainability (Switzerland), Vol. 11, Núm. 5

2018

  1. Assessing the effectiveness of sponsorship messaging: Measuring the impact of congruence through electroencephalogram

    International Journal of Sports Marketing and Sponsorship, Vol. 19, Núm. 1, pp. 25-40

  2. Blindness to sponsor: Application to sports event posters

    RAE Revista de Administracao de Empresas, Vol. 58, Núm. 6, pp. 525-536

  3. Engagement in sports virtual brand communities

    Journal of Business Research, Vol. 89, pp. 273-279

  4. Sponsorship image transfer theory in virtual brand communities

    Industrial Management and Data Systems, Vol. 118, Núm. 6, pp. 1287-1302