Publikationen in Zusammenarbeit mit Forschern von Universidad Pablo de Olavide (4)

2024

  1. Sustainability-oriented service innovation and customer satisfaction in hospitality: Assessing the impact of value co-creation, ecological knowledge and gender

    Journal of Vacation Marketing

2023

  1. Relationship sustainability-store equity across segments of retail customers

    International Journal of Retail and Distribution Management, Vol. 51, Núm. 3, pp. 366-385

2019

  1. Social media communications and festival brand equity: Millennials vs Centennials

    Journal of Hospitality and Tourism Management, Vol. 40, pp. 134-144

2010

  1. Estudio de las relaciones entre empresas turísticas desde un enfoque de segmentación

    XXII Congreso Nacional de Marketing: Oviedo, del 22 al 24 septiembre de 2010 (ESIC Editorial), pp. 84