Department: MARKETING AND

Faculty: Faculty of Economics

Area: Marketing and Market Research

Research group: Research Group on Brand and Positioning

Email: javier.casanoves@uv.es

Doctor by the Universitat de València with the thesis El capital de marca en la educación superior Los agentes implicados, público versus privado 2016. Supervised by Dr. Natalia Vila López, Dr. Inés Küster Boluda.