Publicaciones en colaboración con investigadores/as de Universidad de Sevilla (10)

2023

  1. Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study

    International Journal of Sports Marketing and Sponsorship, Vol. 24, Núm. 2, pp. 221-240

  2. La percepción de marca en los centros de fitness: Una comparativa según el modelo premium y low-cost

    Retos: nuevas tendencias en educación física, deporte y recreación, Núm. 50, pp. 746-760

  3. The effect of perceived quality and customer engagement on the loyalty of users of Spanish fitness centres

    Academia Revista Latinoamericana de Administracion, Vol. 36, Núm. 4, pp. 445-462

  4. The use of a fitness app for customer recommendation: linear models and qualitative comparative analysis

    Humanities and Social Sciences Communications, Vol. 10, Núm. 1

2022

  1. How can the management of fitness centres be improved through corporate image and brand image?

    Economic Research-Ekonomska Istrazivanja , Vol. 35, Núm. 1, pp. 3378-3396

  2. Intrapreneurship in Tennis: Tell Me Who You Are.. and I Will Tell You What Your Intentions Are

    Contributions to Management Science (Springer Science and Business Media Deutschland GmbH), pp. 147-166

2021

  1. Alcohol versus sponsorship: effectiveness in sports posters

    British Food Journal, Vol. 123, Núm. 7, pp. 2398-2413

2019

  1. Congruence and placement in sponsorship: An eye-tracking application

    Physiology and Behavior, Vol. 200, pp. 159-165

2018

  1. Blindness to sponsor: Application to sports event posters

    RAE Revista de Administracao de Empresas, Vol. 58, Núm. 6, pp. 525-536

2017

  1. Can regional culture values affect the entrepreneurial intentions of sport science students? An analysis of two Spanish regions

    Journal of Physical Education and Sport, Vol. 17, Núm. 3, pp. 1163-1171