Publicaciones en colaboración con investigadores/as de Universidad de Granada (21)

2024

  1. PREDICTING LOYALTY AND WORD-OF-MOUTH AT A SPORTS EVENT THROUGH A STRUCTURAL MODEL AND POSTERIORI UNOBSERVED SEGMENTATION

    Event Management, Vol. 28, Núm. 3, pp. 401-419

  2. Self-Reported and Electroencephalogram Responses to Evaluate Sponsorship Congruence Efficacy

    Journal of Neuroscience, Psychology, and Economics, Vol. 17, Núm. 1, pp. 46-61

2023

  1. Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study

    International Journal of Sports Marketing and Sponsorship, Vol. 24, Núm. 2, pp. 221-240

  2. How to Improve Sports Fans' Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach

    Physical Culture and Sport, Studies and Research, Vol. 100, Núm. 1, pp. 61-74

2022

  1. Analytical editorial: Ensuring the future of our world: innovation, management and governance for sustainable growth

    Academia Revista Latinoamericana de Administracion, Vol. 35, Núm. 2, pp. 117-130

  2. Challenges and opportunities of sports industry during the covid-19 pandemic

    Journal of Sports Economics & Management, Núm. 12, pp. 41-67

  3. Guest editorial: Sport management, marketing and innovation

    International Journal of Sports Marketing and Sponsorship

  4. Should a family firm communicate their family identity and country of origin? A cross-cultural study from Chile and Spain

    International Journal of Emerging Markets, Vol. 17, Núm. 3, pp. 725-746

2021

  1. Alcohol versus sponsorship: effectiveness in sports posters

    British Food Journal, Vol. 123, Núm. 7, pp. 2398-2413

  2. Análisis de percepción de marca mediante segmentación de los corredores de la maratón de Medellín

    Deporte y regulación: nuevos escenarios y desafíos: actas del XI Congreso Iberoamericano de Economía del Deporte

  3. El efecto de patrocinar el VAR versus publicidad o patrocinio convencional

    Deporte y regulación: nuevos escenarios y desafíos: actas del XI Congreso Iberoamericano de Economía del Deporte

  4. Entrepreneurial ecosystems, knowledge spillovers, and their embeddedness in the sport field: a bibliometric and content analysis

    Knowledge Management Research and Practice, Vol. 19, Núm. 1, pp. 65-83

  5. The effect of quality and leverage on the image transfer model: the moderating role of involvement

    International Journal of Sports Marketing and Sponsorship, Vol. 22, Núm. 2, pp. 353-368

2020

  1. Editorial

    International Journal of Intellectual Property Management, Vol. 10, Núm. 4, pp. 321-326

  2. Editorial: The Management of Emotions in Sports Organizations

    Frontiers in Psychology

  3. Emotions and Sport Management: A Bibliometric Overview

    Frontiers in Psychology, Vol. 11

  4. Social impact of a participative small-scale sporting event

    Sport, Business and Management: An International Journal, Vol. 11, Núm. 2, pp. 109-124

2017

  1. Influencia de la RSC en la transmisión de imagen en el patrocinio turístico deportivo

    Revista iberoamericana de psicología del ejercicio y el deporte, Vol. 12, Núm. 1, pp. 23-31

  2. Online Sport Event Consumers: Attitude, E-Quality and E- Satisfaction

    Journal of Theoretical and Applied Electronic Commerce Research, Vol. 12, Núm. 2, pp. 54-70

2016

  1. Involvement and image transfer in sports sponsorship

    Engineering Economics, Vol. 27, Núm. 1, pp. 78-89