Publicaciones en colaboración con investigadores/as de Universidad de Chile (4)

2024

  1. Self-Reported and Electroencephalogram Responses to Evaluate Sponsorship Congruence Efficacy

    Journal of Neuroscience, Psychology, and Economics, Vol. 17, Núm. 1, pp. 46-61

2023

  1. Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study

    International Journal of Sports Marketing and Sponsorship, Vol. 24, Núm. 2, pp. 221-240

2022

  1. How are fans teams’ consumption behaviors impacted by their federations’ innovativeness perceived organizational legitimacy

    Sport in Society, Vol. 25, Núm. 8, pp. 1545-1564

2021

  1. Alcohol versus sponsorship: effectiveness in sports posters

    British Food Journal, Vol. 123, Núm. 7, pp. 2398-2413