Manuel
Alonso dos Santos
Publicaciones en las que colabora con Manuel Alonso dos Santos (47)
2024
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Information management in social media to promote engagement and physical activity behavior
International Journal of Information Management, Vol. 78
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Self-Reported and Electroencephalogram Responses to Evaluate Sponsorship Congruence Efficacy
Journal of Neuroscience, Psychology, and Economics, Vol. 17, Núm. 1, pp. 46-61
2023
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Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study
International Journal of Sports Marketing and Sponsorship, Vol. 24, Núm. 2, pp. 221-240
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How to Improve Sports Fans' Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach
Physical Culture and Sport, Studies and Research, Vol. 100, Núm. 1, pp. 61-74
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Modelling the structure of the sports management research field using the BERTopic approach
Retos: nuevas tendencias en educación física, deporte y recreación, Núm. 47, pp. 648-663
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Sports entrepreneurship during COVID-19: Technology as an ally to maintain the competitiveness of small businesses
Technological Forecasting and Social Change, Vol. 187
2022
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Analytical editorial: Ensuring the future of our world: innovation, management and governance for sustainable growth
Academia Revista Latinoamericana de Administracion, Vol. 35, Núm. 2, pp. 117-130
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Guest editorial: Sport management, marketing and innovation
International Journal of Sports Marketing and Sponsorship
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Should a family firm communicate their family identity and country of origin? A cross-cultural study from Chile and Spain
International Journal of Emerging Markets, Vol. 17, Núm. 3, pp. 725-746
2021
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Alcohol versus sponsorship: effectiveness in sports posters
British Food Journal, Vol. 123, Núm. 7, pp. 2398-2413
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Análisis de percepción de marca mediante segmentación de los corredores de la maratón de Medellín
Deporte y regulación: nuevos escenarios y desafíos: actas del XI Congreso Iberoamericano de Economía del Deporte
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El efecto de patrocinar el VAR versus publicidad o patrocinio convencional
Deporte y regulación: nuevos escenarios y desafíos: actas del XI Congreso Iberoamericano de Economía del Deporte
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Entrepreneurial ecosystems, knowledge spillovers, and their embeddedness in the sport field: a bibliometric and content analysis
Knowledge Management Research and Practice, Vol. 19, Núm. 1, pp. 65-83
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The effect of quality and leverage on the image transfer model: the moderating role of involvement
International Journal of Sports Marketing and Sponsorship, Vol. 22, Núm. 2, pp. 353-368
2020
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Editorial
International Journal of Intellectual Property Management, Vol. 10, Núm. 4, pp. 321-326
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Editorial: The Management of Emotions in Sports Organizations
Frontiers in Psychology
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Emotions and Sport Management: A Bibliometric Overview
Frontiers in Psychology, Vol. 11
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Facebook commerce usage intention: a symmetric and asymmetric approach
Information Technology and Management, Vol. 21, Núm. 3, pp. 145-156
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Management, marketing and economy in sports organizations
Sport in Society
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Social impact of a participative small-scale sporting event
Sport, Business and Management: An International Journal, Vol. 11, Núm. 2, pp. 109-124