Publicaciones en las que colabora con Francisco Rejón Guardia (3)

2018

  1. Engagement in sports virtual brand communities

    Journal of Business Research, Vol. 89, pp. 273-279

  2. Sponsorship image transfer theory in virtual brand communities

    Industrial Management and Data Systems, Vol. 118, Núm. 6, pp. 1287-1302

2016

  1. Influence of the Virtual Brand Community in Sports Sponsorship

    Psychology and Marketing, Vol. 33, Núm. 12, pp. 1091-1097