Publicaciones en colaboración con investigadores/as de Universidad Miguel Hernández de Elche (4)

2024

  1. Sports ambassadors and destination image: a fuzzy set analysis

    International Journal of Sports Marketing and Sponsorship, Vol. 25, Núm. 3, pp. 524-540

  2. The role of sports on destination branding: A bibliometric study

    Journal of Vacation Marketing

2023

  1. Artificial intelligence in sports: Monitoring marathons in social media - The role of sports events in territory branding

    Philosophy of Artificial Intelligence and Its Place in Society (IGI Global), pp. 315-340

2019

  1. Food packaging cues as vehicles of healthy information: Visions of millennials (early adults and adolescents)

    Food Research International, Vol. 119, pp. 170-176