Marketing aplicado al comportamiento del consumidor
MarkAp
University of Liège
Lieja, BélgicaUniversity of Liège-ko ikertzaileekin lankidetzan egindako argitalpenak (1)
2019
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Unveiling heterogeneous engagement-based loyalty in brand communities
European Journal of Marketing, Vol. 53, Núm. 9, pp. 1854-1881