Marketing aplicado al comportamiento del consumidor
MarkAp
Universitat Oberta de Catalunya
Barcelona, EspañaUniversitat Oberta de Catalunya-ko ikertzaileekin lankidetzan egindako argitalpenak (1)
2014
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The transfer from a major sport event to a sponsoring brand: Vision of the sport tourist
Strategies in Sports Marketing: Technologies and Emerging Trends (IGI Global), pp. 255-277