Marketing aplicado al comportamiento del consumidor
MarkAp
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Universidad Miguel Hernández de Elche
Elche, EspañaPublicaciones en colaboración con investigadores/as de Universidad Miguel Hernández de Elche (3)
2024
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Sports ambassadors and destination image: a fuzzy set analysis
International Journal of Sports Marketing and Sponsorship
2023
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Artificial intelligence in sports: Monitoring marathons in social media - The role of sports events in territory branding
Philosophy of Artificial Intelligence and Its Place in Society (IGI Global), pp. 315-340
2019
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Food packaging cues as vehicles of healthy information: Visions of millennials (early adults and adolescents)
Food Research International, Vol. 119, pp. 170-176