Publicaciones en colaboración con investigadores/as de Universidad Miguel Hernández de Elche (3)

2024

  1. Sports ambassadors and destination image: a fuzzy set analysis

    International Journal of Sports Marketing and Sponsorship

2023

  1. Artificial intelligence in sports: Monitoring marathons in social media - The role of sports events in territory branding

    Philosophy of Artificial Intelligence and Its Place in Society (IGI Global), pp. 315-340