Applied Marketing into Consumer Behaviour
MarkAp
![Foto de Applied Marketing into Consumer Behaviour](/img/grupo.png)
![Foto de Universitat Jaume I](/img/noimage_org.png)
Universitat Jaume I
Castelló de la Plana, EspañaPublications in collaboration with researchers from Universitat Jaume I (4)
2005
-
Quality market orientation. Tourist agencies' perceived effects
Annals of Tourism Research, Vol. 32, Núm. 4, pp. 1022-1038
2004
-
Market orientation: an antecedent to the industrial manufacturer's power
European Journal of Marketing, Vol. 38, Núm. 1-2, pp. 175-193
1999
1996
-
Quality practices and perceptions of Valencian hospitality enterprises: An empirical analysis
International Journal of Quality and Reliability Management, Vol. 13, Núm. 7, pp. 79-92