Applied Marketing into Consumer Behaviour
MarkAp
Universidad Autónoma de Aguascalientes
Aguascalientes, MéxicoPublications in collaboration with researchers from Universidad Autónoma de Aguascalientes (1)
2022
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Improving Residents’ Quality of Life Through Sustainable Experiential Mega-Events: High- Versus Low-Context Cultures
Journal of Hospitality and Tourism Research, Vol. 46, Núm. 5, pp. 979-1005