Marketing aplicado al comportamiento del consumidor
MarkAp
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Universidad de Quintana Roo
Chetumal, MéxicoPublicaciones en colaboración con investigadores/as de Universidad de Quintana Roo (2)
2017
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A Scale for Measuring Consumer Perceptions of Corporate Social Responsibility Following the Sustainable Development Paradigm
Journal of Business Ethics, Vol. 140, Núm. 2, pp. 243-262
2010
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Does corporate social responsibility really add value for consumers?
INNOVATIVE CSR: FROM RISK MANAGEMENT TO VALUE CREATION (GREENLEAF PUBLISHING), pp. 173-195