Applied Marketing into Consumer Behaviour
MarkAp
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Leeds Beckett University
Leeds, Reino UnidoPublications in collaboration with researchers from Leeds Beckett University (3)
2014
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Consumer culture: Literature review
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 133-153
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Consumer culture: Literature review
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 133-153
2013
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Consumer culture: Literature review
Consumption Culture in Europe: Insight into the Beverage Industry (IGI Global), pp. 72-99