Publications in collaboration with researchers from Hong Kong Polytechnic University (3)

2024

  1. Individuals' materialism and brand rituals and traditions as drivers of luxury brand love on social media

    Journal of Consumer Behaviour, Vol. 23, Núm. 4, pp. 1820-1831

2021

  1. Why and how to use enterprise social media platforms: The employee's perspective

    Journal of Business Research, Vol. 137, pp. 517-526

2020

  1. Work-life management for workforce maintenance: A qualitative comparative study

    Journal of Business Research, Vol. 121, pp. 329-337