Research group in marketing and innovation in retailing and services
INNOMARK
Universidad Pontificia Comillas
Madrid, EspañaPublications in collaboration with researchers from Universidad Pontificia Comillas (1)
2019
-
MASTER STUDENTS WORKING ON THE PSYCHOLOGICAL UNDERPINNINGS OF VALUE CO-CREATION AND CO-DESTRUCTION IN P2P SCHEMES
12TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION (ICERI2019)