Publications in collaboration with researchers from Universitat de les Illes Balears (2)

2023

  1. Effect of value co-creation on customer satisfaction: the mediating role of brand equity

    Journal of Hospitality Marketing and Management, Vol. 32, Núm. 2, pp. 242-263

2019

  1. The impact of value co-creation on hotel brand equity and customer satisfaction

    Tourism Management, Vol. 75, pp. 51-65