Research group in marketing and innovation in retailing and services
INNOMARK
Universidad Tecnológica de Panamá
Panamá, PanamáPublications in collaboration with researchers from Universidad Tecnológica de Panamá (2)
2023
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How to increase company loyalty: using relational variables and sustainable practices to segment the maritime transport sector
Economic Research-Ekonomska Istrazivanja , Vol. 36, Núm. 2
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Managing sustainable practices and logistics value to improve customer loyalty: importers vs. freight forwarders
WMU Journal of Maritime Affairs, Vol. 22, Núm. 4, pp. 479-507