Publications en collaboration avec des chercheurs de Universidad Tecnica de Machala (2)

2022

  1. Does sustainability drive to create store equity? A proposal through image, quality and loyalty

    International Journal of Retail and Distribution Management, Vol. 50, Núm. 6, pp. 708-727

2020

  1. Ethically minded consumer behavior, retailers’ commitment to sustainable development, and store equity in hypermarkets

    Sustainability (Switzerland), Vol. 12, Núm. 19, pp. 1-17