Research group in marketing and innovation in retailing and services
INNOMARK
University of Reims Champagne-Ardenne
Reims, FranciaPublications in collaboration with researchers from University of Reims Champagne-Ardenne (1)
2018
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Retailers commitment to sustainable development and store brand equity: A comparison between consumers in France and Spain
Food Retailing and Sustainable Development: European Perspectives (Emerald Group Publishing Ltd.), pp. 131-153