Mónica
Cantó Primo
Publicaciones en las que colabora con Mónica Cantó Primo (3)
2024
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Validation of a design orientation scale in the trade and tourism sectors and assessment of its impact on firms’ performance
Service Business, Vol. 18, Núm. 1, pp. 81-100
2023
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Design Orientation Clusters in Design-Marketing Relationships: A Survey of Spanish Companies
She Ji, Vol. 9, Núm. 3, pp. 379-401
2019
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Design orientation in new product development and its measurement
European Journal of Innovation Management, Vol. 24, Núm. 1, pp. 131-149