Estrategias de comunicación en salud públicaestudio de su efectividad

  1. Faus-Real, Mireia 1
  2. Alonso-Pla, Francisco 1
  3. Fernández-Fernández, Cesáreo 2
  1. 1 Universitat de València
    info

    Universitat de València

    Valencia, España

    ROR https://ror.org/043nxc105

  2. 2 Universitat Jaume I
    info

    Universitat Jaume I

    Castelló de la Plana, España

    ROR https://ror.org/02ws1xc11

Revista:
Infonomy

ISSN: 2990-2290

Any de publicació: 2024

Títol de l'exemplar: Health Communication

Volum: 2

Número: 5

Tipus: Article

DOI: 10.3145/INFONOMY.24.054 DIALNET GOOGLE SCHOLAR lock_openAccés obert editor

Altres publicacions en: Infonomy

Resum

Hablar de salud pública conlleva necesariamente, aparte de otras consideraciones, hablar de comunicación. Sin una comunicación efectiva orientada a la población, la salud pública tendrá importantes impedimentos para su correcto desarrollo e implementación, más allá de otros aspectos de índole económicos, sociales, de planificación, políticos, etc. El presente artículo se centra en discernir, desde las evidencias y el análisis científicos, sobre las mejores prácticas y estrategias de comunicación relativas a la salud pública, a la vez que identificar carencias y posibles errores al respecto, para tratar de proporcionar recomendaciones o guías que mejoren su efectividad.

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